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INDUSTRY NEWS AND RELATED ARTICLES

Insurance Article - written by By: Stacy Schultz 1, 2010 Long-term care is taking off... REALLY? Insurance executives say that the recession could push long-term care into a central role in clients' retirement plans. But the next obstacle is making sure clients receive the benefits they need at a cost they can understand. For the past two and a half years, you've seen clients' portfolios shrink and the money they had tucked away for their legacy dwindle. The only thing that grew was worry. There's no question that times are tough. But as we all deal with the post-traumatic stress disorder this grueling recession has left us with, there may be cause for hope. Hard times could finally push long-term-care insurance into the forefront of your clients' minds-you know, where it should've been all along. Prior to the recession, the long-term-care insurance industry was clearly in trouble. Though most advisors knew that preparing for care later in life was an integral part of their clients' retirement planning, many had grown tired of bringing up a subject that most clients either ignored or were simply averse to discussing. Some certainly still tried, of course, explaining the benefits, the products and the chances that the client would need such care, based on numbers from the most recent study. But for the past several decades, most of those conversations were met with resistance. Some clients would say they had enough saved to pay someone to take care of them should they need such service. Some would say long-term-care insurance is just too expensive. And still others found the whole idea too unpleasant even to consider. Some advisors were no exception. "This is one of the most complicated products to understand and to sell as an advisor," says Jesse Slome, executive director of the American Association of Long-Term-Care Insurance (AALTCI). "One second you're talking to clients about where to put their money, and then suddenly you have to swing over and ask them what they weigh-and not just what they think they weigh, but what they actually weigh; how tall they are; what medicines they take; what conditions they've had. That's a really personal conversation that most financial planners haven't been willing to have." ******************************************************************************** Key Florida Markets and Major Service Areas Miami Dade, Fl - Long Term Care Orlando, Fl - Long Term Care Tampa, Fl - Long Term Care Jacksonville, Fl - Long Term Care Ft Lauderdale, Fl - Long Term Care West Palm Beach, Fl - Long Term Care Broward, Fl - Long Term Care ********************************************************************************

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